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FSU Alumnus Cites AMA as Reason for Success
![Cole__20Eric_jpg[1]](http://amaferris.org/wp-content/uploads/2012/02/Cole__20Eric_jpg1-370x350.jpg "Cole__20Eric_jpg[1]")
Graduate of the 2011 Sports Marketing program, and former president of Ferris State’s chapter of the American Marketing Association (AMA), Eric Cole continues to shine as he pursues his career with the Indiana Pacers. Cole landed his career with the Pacers after attending a Detroit Pistons job fair during his senior year at Ferris. [...]
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AMA Ferris Wins Semi-Finalist Award for Case Competition
The Ferris State AMA Collegiate Case Competition team turned in their submission on Wednesday, December 14 with great results. The team had worked diligently all of the fall semester and had hopes of becoming a finalist and in turn presenting in New Orleans, but unfortunately finished just short of that goal. One of the [...]
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Members Attend Personal Branding Event at LCC
AMA members traveled with advisor Laura Dix to Lansing on Friday, January 20 for a two-hour private session with Jim Reed and a keynote event on personal branding. Jim Reed has 20 years experience consulting for IBM and continues to be a corporate consultant for various companies including DuPont. Students from the University of Michigan, [...]
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34th Annual AMA International Collegiate Conference
AMA collegiate members are preparing for the 34th Annual International Collegiate Conference. The conference runs from March 22 to 24 in New Orleans, LA. Last year, twelve students attended as AMA Ferris had its finest year for awards. Currently, members have been meeting regularly to purchase plane tickets, prepare a [...]
Alumni
FSU Alumnus Cites AMA as Reason for Success
Graduate of the 2011 Sports Marketing program, and former president of Ferris State’s chapter of the American Marketing Association (AMA), Eric Cole continues to shine as he pursues his career with the Indiana Pacers. Cole landed his career with the Pacers after attending a Detroit Pistons job fair during his senior year at Ferris. [...]
AMA
FSU Alumnus Cites AMA as Reason for Success
Graduate of the 2011 Sports Marketing program, and former president of Ferris State’s chapter of the American Marketing Association (AMA), Eric Cole continues to shine as he pursues his career with the Indiana Pacers. Cole landed his career with the Pacers after attending a Detroit Pistons job fair during his senior year at Ferris. [...]
Current Members
Members Attend Personal Branding Event at LCC
AMA members traveled with advisor Laura Dix to Lansing on Friday, January 20 for a two-hour private session with Jim Reed and a keynote event on personal branding. Jim Reed has 20 years experience consulting for IBM and continues to be a corporate consultant for various companies including DuPont. Students from the University of Michigan, [...]
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Sales
Stay Immersed in the Marketing World
It is imperative for business students to observe the latest trends, campaigns, and news. This list provides some great resources on the business, marketing, and advertising industries. Mashable - is an American news website and Internet news blog founded by Pete Cashmore.The website’s primary focus is social media news, but also covers news and developments [...]
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Retail
Consumers Fight To “Save Thanksgiving” From Black Friday Madness
Instead of a war on Christmas, this year consumers seem to be engaged in a war to save Thanksgiving. Over the last few weeks, consumer sentiment seems to be rising regarding ‘protecting’ Thanksgiving from what is perceived as ever-encroaching commercialism in the form of ‘Black Friday.’ Having seen great success in opening their doors earlier [...]
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E-Commerce
Ferris is Offering a New Class on Digital
Need a strong, cutting-edge elective for Spring 2012? Would an online class help you juggle your schedule? Take ECOM 383 (Business-to-Consumer E-Commerce Marketing) – Online! The class will provide you with a theoretical and conceptual framework for e-commerce marketing, with hands-on projects that will familiarize you with the most frequently used Social Media and E-Commerce [...]
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Sports Marketing
Which Brands Won While the NBA Lockout Darkened Their Biggest Stage?
With last years AMA president now working for the Indiana Pacers, the lockout has had more than just a big impact on brands. Ad Age goes in depth to explore who won during the time of the lockout. Kevin Durant, Grant Hill and Even NBA 2K12 Game Did Alright — or Better By: Kerem Ozkan, [...]
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