Professors
Laura Dix Advisor
- Dr. Laura Dix | AMA Faculty Adviser
College of Business Office BUS 354
(231) 591-2795
dixl@ferris.edu
Professional activities and areas of interest
Professor Dix has extensive work experience with General Motors Corporation and has worked in various management positions in Saginaw MI, Flint MI, and Fort Wayne IN. Classes taught at Ferris include Principles of Marketing, Supply Chain Management, Industrial Marketing, Product Marketing, International Marketing, and Marketing Research. Research interests include Marketing History and New Product Development. She has published articles in the Journal of Macromarketing and many conference proceedings. Professor Dix is currently the advisor to the American Marketing Association student chapter and the Wesley House Campus Ministry. She is a member of the American Marketing Association and AMA-West Michigan, and the Association for Historical Research in Marketing.
Education
Ph.D. Business Administration Major:Marketing Minor:International Business; University of Illinois at Urbana-Champaign
M.B.A. Indiana University
B.S. Electrical Engineering General Motors Institute (now Kettering University)
Timothy Brotherton Case Competition Advisor
Dr. Tim Brotherton | AMA Case Competition Adviser
College of Business Office BUS 337
(231) 591-2471
brothet@ferris.edu
Professional activities and areas of interest
Teaching Interests: Marketing Principles, Marketing Strategy, and Consumer Behavior Research Interests: Consumer Routinization, Human Flourishing, and Case-Writing
Education
PhD Marketing, University of Alabama
MS Management, Purdue University
BS Chemistry, Purdue University
Clay Dedeaux Case Competition Advisor
College of Business Office BUS 343
Dr. Clay Dedeaux | AMA Case Competition Adviser
(231) 591-2448
claydedeaux@ferris.edu
Professional activities and areas of interest
Clay Steven Dedeaux, Associate Professor, joins us from the Advertising, Public Relations and Retailing department at Michigan State University where he also earned his doctorate in Media & Information Studies from the College of Communication Arts & Sciences. Clay worked for large international advertising agencies, raising over the course of a nearly 30 year career to the position of Senior Vice President, Management Supervisor at Arnold Worldwide, an integrated communication firm based in Boston, and owned by Havas Communications in Paris. Clay specialized in automotive advertising in service to clients including Bavarian Motor Werks at Ammirati & Puris-NYC, Mercedes-Benz of North America at McCaffrey & McCall-NYC, and Volkswagen of America/Bentley Motors, Inc. at Arnold Worldwide-Boston. Dr. Dedeaux completed his coursework towards the Ph.D. in mass media at Michigan State University while employed. Advertising undergraduate students comment positively on the advertising agency experience that he brings to the classroom. Dr. Dedeaux’s research interest represents a dramatic departure from the profit driven world of advertising for luxury automobiles, and is now focused on creating communication strategies for philanthropic nonprofit organizations. Clay’s research is focused on donor’s cognitive processing of messages that advocate for recipients who are socially near or distant, as is the case of a charitable appeal for a domestic as compared to international cause. Dr. Dedeaux is particularly interested in sociologically and philosophically grounded communications research that promotes ethnic diversity and open society in which immigrants are allowed to contribute their best skills for the benefit of their host society.
Education
Bachelor of Science Marshall School of Business at the University of Southern California
MBA in Marketing, Finance and International Business University of Illinois-Chicago
PhD, College of Communication Arts & Science in Media & Information Studies at Michigan State University