AMA Ferris

Last week, AMA Ferris toured Ogilvy & Mather and NSA Media in the Chicago area.  Attendees gained valuable insight about what it’s like to work in two very important arms of the Advertising and Marketing world: the creative “agency of record” side at Ogilvy and the media planning, strategy, and negotiation side at NSA Media.

Scott Thompson on Seeing the World Differently and Why You’ll Rarely See Him at His Desk By: Jason Del Rey Published: January 04, 2012 Yahoo today named PayPal President Scott Thompson as CEO after a four-month search and amid a sales process that may see the company broken up or sold for parts. He spoke [...]

Instead of a war on Christmas, this year consumers seem to be engaged in a war to save Thanksgiving. Over the last few weeks, consumer sentiment seems to be rising regarding ‘protecting’ Thanksgiving from what is perceived as ever-encroaching commercialism in the form of ‘Black Friday.’ Having seen great success in opening their doors earlier [...]

With last years AMA president now working for the Indiana Pacers, the lockout has had more than just a big impact on brands.  Ad Age goes in depth to explore who won during the time of the lockout. Kevin Durant, Grant Hill and Even NBA 2K12 Game Did Alright — or Better By: Kerem Ozkan, [...]

Need a strong, cutting-edge elective for Spring 2012? Would an online class help you juggle your schedule? Take ECOM 383 (Business-to-Consumer E-Commerce Marketing) – Online! The class will provide you with a theoretical and conceptual framework for e-commerce marketing, with hands-on projects that will familiarize you with the most frequently used Social Media and E-Commerce [...]

It is imperative for business students to observe the latest trends, campaigns, and news. This list provides some great resources on the business, marketing, and advertising industries. Mashable -  is an American news website and Internet news blog founded by Pete Cashmore.The website’s primary focus is social media news, but also covers news and developments [...]

Amazon vs. Zappo

Foursquare has just gained its highest-profile user yet: President Barack Obama. “The White House is now on Foursquare, a location-based social networking website, which is the latest way for you to engage with the administration,” The White House said on its blog. See Full Story