As President of the Ferris American Marketing Association, Ivabelle Wilhelm has discovered that being a leader is more about action than titles. "I’ve been so lucky to work with two executive boards willing to get things done," she continues. "Sitting in a room full of determined students like ourselves is powerful."
Ivabelle has been instrumental in forming the chapter. She's taken on ambitious projects and is positioning AMA for long-term success. However, how did she arrive here? Let's explore her journey!
How It All Started
In year one, Ivabelle was unaware that she would be elected president of the American Marketing Association. However, she rapidly realized that leadership isn't just a notion; it's an action, and she took on minor leadership duties with some support from then-president Nadia. "After learning in smaller roles, I wanted to make a bigger impact, so I joined the executive board and eventually ran for president," she shares.
What’s the Secret to a Strong Team?
"The leaders of AMA are so focused on their goals, my job is to help clear their path toward success." Ivabelle views leadership as helping her team rather than micromanaging them. She thinks it's important to ask the correct questions, build trust, and enable each VP to take responsibility for their duties.
Most Rewarding Moment? Easy.
Observing the enthusiasm, energy, and new ideas that new members bring to AMA. "They make AMA what it is today," she adds. "It’s so exciting to see members step up and take charge!"
Biggest Accomplishment
Ivabelle is pleased with how effectively members collaborate, and AMA has never been stronger. "Our leaders are focused, our members are engaged, and we continue to exceed goals we didn’t think we could reach."
Ivabelle’s Playbook for Future AMA Leaders
📌 Embrace new ideas: Change is a wonderful thing! New viewpoints help in AMA's development.
📌 Stay realistic but optimistic: Set ambitious goals and use strategy to achieve them.
📌 Get organized: A color-coded Google Calendar might just save your life.
📌 Remember why you joined: Remember why you were originally excited about AMA when things become stressful.
Being AMA's leader has been a journey full of obstacles, collaboration, and many memorable experiences. Ivabelle believes that being a leader is all about taking action, and she has made every second matter.
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